FACEBOOK CONVERSIONS
Every page in the funnel - PageView - From Pixel installed in funnel
Landing Page - ViewContent - Manual Tracking code on Page
Pop Up Opt-in Form - Lead - From Automation (Server FB CAPI)
Select Date in Cal, Fill up Application Form and Submit - SubmitApplication - From Automation (Server FB CAPI)
Call scheduled - Hyros Call - Offline Conversion (Hyros takes care of this... Hyros FB integration)
Purchase - Hyros Sale... this needs to be verified...